Know your audience and customers
Defining the primary and secondary targets, then the segments inside them, on criteria your teams can act on.
Learn more →- 24%No segmentationCustomers treated as one market.
- 49%Defined, not activatedOn paper, never in the field.
- 19%Connected and personalisedLinked to data, used in activation.
- 8%Fully integratedDrives each commercial action.
73% of companies sit in this bracket. This is where Mediplus steps in.
Sources: Deloitte, McKinsey